Small-business website and content guides
Choose a practical starting point for planning a website, writing useful pages, preparing brand assets or improving search, video and social content.
What are you working on?
Start with the decision in front of you. You do not need to read the whole library or complete every worksheet to improve one page.
| Your immediate task | Start here | Leave with |
|---|---|---|
| Explain what a new website needs to do | Write a website brief | A clear scope, responsibilities and acceptance checks |
| Organise an existing set of pages | Pages and navigation | A page plan based on visitor tasks |
| Get a first page draft written | Brief a writer | The facts, questions and next action for that page |
| Make an offer easier to understand | Write a service page | A structure that answers buying questions |
| Ask a designer for the right materials | Write a logo brief | Practical uses, constraints and deliverables |
| Improve a page's search presentation | Titles and descriptions | Accurate, distinct title and summary drafts |
| Commission a short film | Write a video brief | An objective, message and production requirements |
A sensible order for a new project
First establish the visitor's task and the facts you can support. Then decide the pages and their content. Use the brand to make that content recognisable and readable. Check links, layout, accessibility and search presentation before launch.
These activities overlap. If a designer asks for copy before layout starts, a completed content brief is more useful than an instruction to “make it sound professional”. If a page cannot explain a service's limits, clarify the offer before refining its headline.
Learn from a complete example
The local-service website follows a fictional furniture repair workshop from its brief to actual page copy. The product-page example traces a description back to a supplied fact sheet. The brand handover connects a design specification to an asset checklist.
These are original teaching scenarios. They are not former client projects, measured success stories or recommendations of real businesses.