Free website and content worksheets
Download editable website and page-content briefs and a brand asset checklist. Each resource includes readable instructions and a completed fictional example.
Documents you can actually use
These worksheets turn the guides into working documents. Each has a blank CSV and a completed fictional example. Open a copy in your preferred spreadsheet application, replace the example facts with your own, and share it with the people doing the work.
You do not need an account or an email address. Downloads are ordinary files; nothing you type into your own copy is sent back to this website.
| Worksheet | Use it when | What it captures |
|---|---|---|
| Website brief | Planning a new website or agreeing a redesign | The audience, visitor tasks, pages, functions, ownership, constraints and acceptance checks |
| Page-content brief | Asking someone to draft or improve a page | The reader, purpose, verified facts, evidence, questions and intended next action |
| Brand asset checklist | Receiving or organising design files | Each file's purpose, format, version, permission questions, owner and missing items |
Choose the smallest useful document
If you only need to rewrite one service page, begin with the content brief. If you are commissioning a whole website, the website brief defines the wider project; add a separate content brief for pages with different jobs. Use the asset checklist at handover and whenever a new supplier needs your materials.
An unanswered field is a decision to resolve, not an invitation to invent a fact. Write who will confirm it and when. For example, “workshop owner to confirm collection arrangements before copy approval” is more useful than an assumed nationwide service.
Working with the downloads
Keep the blank original and save a named working copy. Use a date or version number when you share it so everyone reviews the same document. CSV stores text and rows, rather than workbook styling or multiple tabs. Your spreadsheet app can save a working copy in its own format if you need formatting, comments or additional sheets.
The HTML resource pages also contain the fields and completed examples. They remain readable without spreadsheet software, and the site's print layout is available through your browser's print command. The guides directory explains the decisions behind each worksheet.