The small business website field guide
Better websites.
Clearer content.
Practical guides, complete examples and useful briefs. Turn a vague idea into a website that makes sense to the people who use it.
Independent guidance. Free resources. No sign-up.
A little clarity
goes a long way.
Who is this for?
What do they need?
What happens next?
A good place to begin
What are you working on?
A website
with a purpose.
Work out the pages, write a useful brief and ask a supplier the right questions.
Website planning 02 / Write itWords that
do their job.
Make your offer clear, answer real questions and edit out the guesswork.
Website copy 03 / Bring it togetherA brand you
can actually use.
Brief a designer, understand your files and keep the details consistent.
Branding guidesFrom advice to an actual example
Show the working.
The brief. The finished piece. The thinking behind it. These are original fictional teaching projects, ready to learn from.
A favourite chair.
A useful life ahead.
Website / Structure & copy
A local service, clearly explained.
Follow a furniture workshop from its brief to a homepage and service page.
Room
for a
thought.
a promise.
Product / Facts to copy
A product page with the facts in place.
Turn a notebook specification into useful copy without making unsupported claims.
Less blank-page staring
Take a useful
starting point.
Editable worksheets, with completed examples so you know what a good answer looks like.
All free resourcesBlank + completed CSVs. Readable HTML. No account needed.
The idea behind it all
Useful first.
Everything else follows.
Start with the reader
A useful website answers a few important questions well: what do you offer, who is it for, what does someone need to know, and what happens next? Settle those questions before choosing colours or filling a page with words.
If you are starting from a blank page, work through the website brief. If a website already exists, use the redesign guide to decide what to keep, improve or retire. For a page that feels vague, start with the clarity edit.
The guides explain the decisions. The worked examples show complete outputs. The free resources give you documents to adapt for your own work. All are available without an account.
Hello, we’re Content Charlie
A small library for
better decisions.
An independent reference publication about websites, words and creative work. Practical material you can use on your own project, with sources, clear assumptions and no invented success stories.
This is a new publication, independent of the domain’s former creative-services operator.
About the publicationContact & corrections
Read the current contact arrangements and how to check a possible error.
Contact information