Page-content brief worksheet
Download a blank page-content brief and a completed notebook example, with readable fields for reader tasks, evidence, source facts and approval.
Use this worksheet to brief a writer for one page. It brings the reader's task, source facts and review criteria into the same document so the writer can draft without inventing missing information.
The blank file works for a service page, product page or other focused assignment. The completed example briefs the fictional Fieldnote notebook page and makes the limits of its evidence explicit.
Download the working files
Both downloads are editable UTF-8 CSV files. Open them in your preferred spreadsheet application and save your own copy. There is no account, upload or submission process on this website.
Complete it in a useful order
Write the page purpose and reader task first. Then gather the offer facts and record the source of each. Add the reader's questions, any boundaries on the claims, and the person who will check the draft.
Use the evidence field to explain what supports a claim. Use source material to identify the documents or assets the writer should receive. A file can exist without supporting every sentence you would like to write.
Review the next action alongside the page purpose. An informational comparison may lead to another guide; a real product page may lead to a purchase. The fictional example below has no real product or checkout and therefore uses an educational next step.
Blank worksheet
| Field | Prompt | Your response |
|---|---|---|
| Page purpose | What decision should this one page support? | |
| Reader | Who is reading and what do they already know? | |
| Primary task | What should the reader be able to decide or do? | |
| Questions to answer | Which practical questions must the page answer? | |
| Verified offer facts | Which facts may the writer use? | |
| Evidence | What supports each specification or claim? | |
| Source material | Which documents or assets should the writer receive? | |
| Tone | How should the page sound, using concrete instructions? | |
| Constraints | What must not be claimed or introduced? | |
| Next action | What useful step follows the page? | |
| Reviewer | Who approves facts and who checks the wording? | |
| Acceptance criteria | What must the complete draft demonstrate? |
The downloads also include owner, evidence or source and status columns. Keep assumptions separate from verified facts. You can print this page using your browser's Print command, or print your completed spreadsheet.
Completed fictional product-page brief
Fieldnote is an imaginary A5 notebook created for this teaching example. Its specifications are supplied scenario facts, not verification of a product on sale.
| Field | Completed fictional response |
|---|---|
| Page purpose | Help a reader decide whether the fictional Fieldnote A5 ruled notebook has the size and layout they need. |
| Reader | Someone comparing notebooks for meeting notes, lists or handwritten entries; they need dimensions and format rather than unsupported superlatives. |
| Primary task | Compare the notebook specification with their intended use and identify what has not been established. |
| Questions to answer | How large is it? How many pages? Is it ruled? What paper and binding? Which cover colours? What is included? What ink-performance evidence exists? |
| Verified offer facts | For this fictional scenario only: A5 148 x 210 mm; 160 pages / 80 leaves; 90 gsm uncoated paper; 6 mm ruling; thread-sewn binding; flexible card cover; blue or rust; one notebook. |
| Evidence | Fictional source sheet F1-F9 supports the listed facts. No evidence is supplied for ink performance, recycled content, origin, price, stock or delivery. |
| Source material | Fictional specification sheet and image brief showing front cover, ruled spread and named variants. No real product photographs are claimed. |
| Tone | Direct and helpful. Name dimensions and layout. Explain limits plainly. Avoid best, perfect, premium and unsupported environmental claims. |
| Constraints | No live product offer, checkout, stock badge, invented price, delivery promise, pen guarantee, environmental certification or origin claim. |
| Next action | For the teaching reader, compare the finished page with its fact sheet and adapt the blank brief for their own verified product. |
| Reviewer | In a real project the product owner confirms specifications; the editor checks clarity, evidence and consistency across variants. |
| Acceptance criteria | Every supplied specification is accurate; 160 pages is not confused with 160 leaves; both variants are explained; unknown claims stay omitted; teaching status is explicit. |
The completed brief is specific enough to review a draft against it. It does not invent commercial facts merely to fill a field.
Use the brief to review the draft
Read each factual claim in the draft beside the source pack. If the copy says “no bleed-through” but the evidence only gives a paper weight, the claim has exceeded the brief. If it says “160 leaves”, it has changed a supplied specification.
Then check whether a reader can answer the original questions. A draft can match every number yet still bury dimensions where they are difficult to find. Review information order as well as factual accuracy.
Your completed worksheet stays wherever you save it; this website does not receive your answers. Use the content-brief guide for more explanation, the editing sequence for a broader review and the finished product-page example to inspect the output of this assignment.